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Posted: Friday, May 12, 2017 12:02 AM


About the Job

The main thing is CRM Analytics, Datorama/C3

The key things we were looking for previously were CRM Analytics, agency, consulting, media analytics, team uses R, QED, SAS - need to know but not be heavy modeler

Our client is an award winning, communications planning and media services agency headquartered in NY. They service brands of a range of sizes within multiple industry verticals – from banking to retail to insurance to gaming to CPG. We are known as THE alternative in a very homogenous media agency landscape and are regularly winning pitches against large holding group agencies. We are looking for a truly passionate, highly collaborative individual to join our team as an Analytics Manager.

The analytics group provides resources across the “equity” to the “response” side of the continuum of brand andmedia management. We employ multiple traditional and non-traditional methods and data sources to tackle challenges concerning consumer insights, brand equity, media attribution, data dash-boarding and advanced modeling.

As a senior member of the team, you will closely partner with the Head of Analytics in reviewing the group’s project briefs and acting as the planning horsepower behind current and prospective client strategic problems. The role will also involve rolling your sleeves up and helping with data visualization and analysis, as well as leading frequent client presentations. This is a significant responsibility, whereby the agency looks to the Analytics group for much direction. Confidence will come from a varied background in a combination of: brand management, management consulting, communications strategy and media analytics.
The media analytics world is moving towards addressable 1:1 measurement. This is based on increasingly more media channels becoming digitized and exposure identifiable at an individual level. The Analytics Director will be passionate about the possibilities of media accountability within this evolving paradigm. They will also be acutely aware of the limitations and inaccuracies of the default measurement solutions in the industry, and want to push into potentially uncomfortable areas to challenge them.
You thrive in team settings, actually enjoy the creative process of solving problems collaboratively and aren’t afraid to share your thoughts when you think there’s a different way to do something better. You love advertising. You’re very comfortable with fluid change and an entrepreneurial environment.
More specifics around what we are seeking:
• Either an MA in statistics/business analytics/similar or a BA + 10 years’ experience in research/digital
analytics/statistics/business intelligence/brand management or similar. Your technical skills for SAS/R/SPSS
are strong as is your knowledge of statistics (i.e. you know your ANOVA from your CHAID, understand test design
and have been known to run regression analysis for fun).


• Location: Manhattan

• Post ID: 96410295 manhattan is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2017