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Posted: Thursday, February 8, 2018 4:53 PM

As the Director of Audience and Growth, you will help to shape our mix of content, how and where that content is published and drive a publishing strategy that appropriately balances brand, audience and revenue goals. You will work closely with content leads to identify trends, opportunities, and priorities that drive the growth of Odyssey its owned and operated platforms, as well as key social and distributed platforms. You will also provide leadership and make recommendations for ways to drive audience and engagement across social media. The position will be responsible for presenting and articulating a unified content and audience strategy that delivers maximum value while ensuring our brand position remains strong. Responsibilities Include: Audience and publishing lead who looks at the landscape, identifies opportunities and creates actionable plans to take advantage of them Provide guidance to Content leads on what works, what does not and unexploited opportunities for growth Ideate and execute audience strategy for Odyssey Work with all departments to increase Odyssey audience across our ecosystem of platforms and across our verticals of Lifestyle, Features, Branded Content and Dating. Work closely with the research team to analyze audience patterns, uncover trends and prepare the business for audience changes Drive and produce more value across all platforms by advising on content strategy and distribution Anticipate changes in market demand and work with department heads to help drive re-alignment throughout the organization Monitor performance and work cross-departmentally to promote content across Odyssey Deep understanding of market competitors, market trends, opportunities and competitive challenges Develop effective and creative audience strategies; uncover and develop new market opportunities for audience growth Drive internal innovation and help drive scalable execution Ensure resources and efforts are being included across scalable opportunities Manage team of audience development/content strategy Qualifications/Requirements
Minimum of 10 years of experience in audience development/content strategy at a top media brand Experience leading and executing successful audience development strategies; must be able to demonstrate past success through measurable audience data Desired Characteristics - Deep knowledge of multi-platform content trends and intricacies of each platform Strategic mindset and entrepreneurial spirit to drive revenue and audience, with a sensitivity towards the brand and brand priorities Experience operating within cross-functional teams Intellectual curiosity about and passion for media/entertainment; ability to be a creative thinker Superior analytical skills and meticulous attention to detail Excellent communication skills; ability to communicate complex concepts in a simple manner Dynamic manager who knows how to grow and lead teams with a team-player attitude Strong organizational skills with the ability to manage many projects at different stages Must work well in a team-oriented, fast-paced, deadline-driven and dynamic environment Odyssey Odyssey is a platform that empowers you to create and engage with content, connect through communities, and amplify your voice to reach the audience your story deserves. Create, Engage, Connect and Learn. At Odyssey, our culture is at the heart of our company and your career potential is unlimited. We offer a comprehensive benefits package including health insurance, retirement plan, and Flex-Time Off. All benefits are subject to change. Odyssey is an equal opportunity employer. Candidates must be eligible to work in the US for any employer. Read more about us at Interested parties should email resumes to
Associated topics: care, lead generation, major gift, marketing, marketplace, policy, product market, public relations, stewardship, university relationship


• Location: Manhattan

• Post ID: 158793467 manhattan is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2018