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Posted: Monday, January 8, 2018 6:51 AM

OVERALL SUMMARY:

Position is responsible for developing and executing co-branded affiliate digital marketing campaigns with a focus on media strategies and integrated marketing tactics.

PRIMARY RESPONSIBILITIES:

* Manage the day-to-day creative development process and execution of various digital/social marketing tactics across affiliate accounts

* Assist with affiliate account marketing campaign planning meetings, providing media buy recommendations and marketing best practices

* Monitor campaign performance, synthesize data and provide analyses/recaps as needed

* Manage relationships with external agencies to ensure projects are delivered on-time and tactics are on-brand and on-strategy

* Serve as primary liaison with internal departments (Consumer Marketing, Legal, Creative Services, Distribution Strategy & Operations) to keep account marketing teams well-informed on upcoming programming and promotional initiatives

* Manage the weekly digital promotional video delivery process

* Fulfill ad-hoc affiliate marketing requests, which can include video and print tactics

* Stay abreast of new media/industry trends and proactively make strategic recommendations to managers on new marketing and research opportunities

* Support maintenance of the affiliate campaign marketing budget, which includes tracking spending, processing invoices and reporting budget updates to Manager and Finance

REQUIREMENTS:

* B.A or B.S required

* 4+ years of marketing experience, digital/social/project management/agency background preferred

* Creative thinker with a passion for the digital/social marketing and entertainment space

* Strong collaborator with superior project management and communication skills

* Highly organized and proactive, with strong attention to detail

* Proficient in Microsite Office, especially PowerPoint and Excel

* Strong analytical and data-driven experience preferred

* Previous media buying and planning experience a plus

* Graphic Design/Photoshop/InDesign experience a plus

About Us It's HBOSM

America's most successful premium television company, Home Box Office delivers two 24-hour pay television services HBO and Cinemax . HBO continues to take advantage of the latest technological innovations with advancements that include the availability of HBO programming online though HBO GOSM and MAX GOSM, as well as HBO On Demand and Cinemax On Demand in HD. Just as HBO is a company noted for its commitment to excellence in the products and services it delivers to consumers, it makes the extra effort to create a work environment in which fairness, equity, trust, and individual responsibility are valued. HBO is committed to retaining and recruiting skilled and motivated employees, placing a priority on qualified team players who contribute to the diversity of their workforce. HBO offers competitive benefits to include medical, dental, vision, a matched 401(k) plan, flexible spending, a commuter benefit program and tuition reimbursement.

HBO is an equal employment opportunity employer. HBO does not discriminate against any applicant or employee based on race, color, religion, national origin, gender, age, sexual orientation, gender identity or expression, marital status, mental or physical disability, and genetic information, or any other basis protected by applicable law. HBO also prohibits harassment of applicants or employees based on any of these protected categories.

SDL2017

Source: http://www.jobs2careers.com/click.php?id=4716938005.96


• Location: Manhattan

• Post ID: 153681907 manhattan
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