Home > Manhattan jobs > Manhattan sales & marketing

Posted: Monday, January 8, 2018 4:15 AM


Braze (formerly Appboy) is a lifecycle engagement platform that forms strong bonds between people and the brands they love. We empower brands to humanize their connections with customers through technology, resulting in better experiences and increased retention, lifetime value, and ROI.

Braze is built for today's mobile-first reality and tomorrow's ambient computing future. Enterprise and born-digital brands rely on Braze to deliver personalized messaging experiences that span across channels, platforms, and devices. Our flexible and comprehensive stack enables the automation of sophisticated marketing and growth strategies easily, and instantly, on a global scale. With data, technology, and teams working together in unison, we've created a platform that makes marketing more authentic, brands more human, and customers more satisfied with every experience.

Each month, tens of billions of messages associated with nearly 2 billion active users are managed through our technology. Braze is a venture-backed company with hundreds of employees. Our offices are located in New York City, San Francisco, and London. Most recently, we've been named a Leader in The Forrester Wave : Mobile Engagement Automation, Q3 2017 evaluation. We've received the Digiday Signal Award for Best CRM, in addition to being named VentureBeat Omnichannel MMA's \"Best Bet,\" a Cloud 100 Rising Star in Forbes, and #21 in the Deloitte Technology Fast 500 List. Learn more at


We're looking for an experienced and enthusiastic product marketing manager to position our orchestration products in the market. The orchestration group includes our customer journey tool, Canvas, as well as campaign and optimization tools like segmentation, testing, and delivery triggers. This role requires a passion building understanding and creating action plans that ensure we're reaching the right audience with the right message on the right channels. The product marketing team is highly cross-functional, working across the organization with Marketing, Product, Success, and Operations.


* Develop and lead launch plans for new management product initiatives, working closely with product, PR, sales, support, and the rest of the marketing team.

* Work with the Enablement & Revenue Operations team to make sure the GTM Team has the training and marketing collateral they need on management products.

* Partner with Sales team on account-specific engagement in key industries like Travel & Hospitality and Delivery & Transportation through custom content and consultation.

* Shape our understanding and approach to competition in the market by collaboratively leading intelligence gathering, strategy, and execution for a competitive market category.

* Investigate and push differentiation within the market with well researched market and discovery documentation from expertise in marketing automation, CRM, & competitive market category focuses.


* 3+ years of product marketing experience in B2B business, preferably SaaS

* Proven track record working collaboratively and across multiple teams and projects of taking new products and features to the market

* Strong understanding of the marketing automation industry

* Experience working collaboratively to align marketing, sales, and product efforts

* Excellent written, verbal, and visual communication skills with an insane attention to detail, experience creating sales collateral preferred

* Strong technical literacy with ability to convey complex technical concepts to a wide variety of audiences

* MBA preferred, but not required


* Competitive compensation that includes equity

* Excellent medical, dental, and vision coverage for you and your dependents

* 401(k) matching, life insurance, commuter benefits, and parental leave plans

* Daily catered lunches and fully stocked kitchen with snacks and beverages

* Collaborative, transparent, collegial and fun loving office culture

* Flexible time off policy to balance your work and life in the way that suits you best



• Location: Manhattan

• Post ID: 153688307 manhattan is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2018