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Posted: Tuesday, April 25, 2017 4:35 PM

Position Description:

We have an exciting opportunity for a Senior Digital Media Strategist to join our team. You will have a significant impact on AIG's digital and social presence. You will help develop digital marketing strategies and creative campaigns and execute effective/efficient digital media buys. Your analyses of campaign performance will help guide AIG's broader digital strategy.

Specific responsibilities will include:

  • Advise, prioritize, and execute appropriate digital strategies and tactics to drive brand awareness, engagement, and traffic
  • Help define objectives, benchmarks, KPIs and goals that successfully measure online effectiveness of digital marketing spend components
  • Analyze performance data, determine insights, and develop recommendations to optimize the user experience and further messaging
  • Lead end-to-end execution of campaigns, leading internal business stakeholders as well as external platform partners to provide suitable direction, timing, budget and approvals
  • Actively run paid search, and social media buys and optimize the website for SEO
  • Partner with the Analytics team to integrate online marketing data sources where applicable to produce new, customized metrics that unlock cross-channel online business insights

Position Requirements:
• 6-8 years related work experience required in digital marketing, SEM, and social media advertising
• High-level understanding of SEO and keyword optimization
• Working knowledge of organic social media content opportunities and functionality of each preferred
• Strong analytic, strategic and problem solving skills. A data strategist.
• Hands-on experience with AdWords, Bing Ads, LinkedIn Ads, Twitter Ads, and Facebook Ads, etc.
• Proven organizational skills and flawless attention to detail
• Strong project management skills
• Ability to collaborate and create strong working relationships/partnerships across functions
• Ability to multi-task and efficiently manage time and priorities in a fast-paced environment

About Us:

American International Group, Inc. (AIG) is a leading global insurance organization. Founded in 1919, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement products, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange.

Join our Talent Network at Additional information about AIG can be found at and | YouTube: | Twitter: @AIGinsurance | LinkedIn: These references with additional information about AIG have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.

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• Location: Manhattan

• Post ID: 96968394 manhattan
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